Ladbrokes extends as title sponsor of Challenge Cup

on . Posted in Ladbrokes

Ladbrokes extends as title sponsor of Challenge CupLadbrokes has agreed a deal to continue as title sponsor of England’s Challenge Cup rugby league knockout club competition.

The agreement will cover the 2018 edition of the tournament, which will again be known as the Ladbrokes Challenge Cup.

Ladbrokes brokered the deal with the Rugby Football League (RFL), which runs and organises the annual contest.

“Ladbrokes have been a fantastic supporter of Rugby League and we are delighted that they are continuing their association with our great sport,” RFL chief commercial officer Roger Draper said.

Jim Mullen, chief executive of Ladbrokes, added: "Our decision to sponsor the Challenge Cup was an easy one; we want our name to be associated with prestigious, passionate sporting events and this ticks those boxes, so it was a no brainer when it came to extending our association with the game.”

The deal comes after Ladbrokes last week also secured partnerships with English Premier League football clubs Burnley and Leicester City.

source :

Share this post
FaceBook  Twitter  

Lock full review 888 Bookmaker

Latest News

Thumbnail Ladbrokes Coral Group has revealed that, on average, women working for the company are paid 15% less per hour than men. The gambling firm is one of hundreds of UK-facing businesses to have published pay...
Thumbnail Sky Betting & Gaming has named David Hopkins, formerly of William Hill, as head of programmes. Hopkins began his new role in October and has assumed responsibility for the delivery of key, strategic...
Thumbnail Ladbrokes has introduced a new omni-wallet service across its network of more than 3,500 betting shops in the UK.
Thumbnail William Hill has cited growth within its online business as the key reason behind a jump in revenue in the 17 weeks to October 24. Group revenue in the period increased 4% on a year-on-year basis, with...
Thumbnail Sky Bet has signed a five-year extension to its sponsorship deal with the English Football League (EFL). The record agreement will see Sky Bet continue as headline sponsor of the EFL, which operates the...

Gold Sponsors

Follow us

Bookmark our site