Online sports bookmaker NGS Bet (Bahis) has entered into a partnership with media planning and buying service Media Agency Group (MAG).
Under the deal, MAG will support NGS Bet with a new long-term advertising campaign, targeting sports fans across Europe.
The year-long, multi-format media initiative launched yesterday (Sunday) and is aimed at raising awareness of the NGSBet brand.
MAG will secure an advertising presence for the bookmaker at football matches in the 2017-18 Spanish LaLiga, including games involving leading teams Real Madrid and Barcelona.
“MAG has shown a great understanding of our campaign needs and requirements, and we look forward to showcasing our brand alongside two such giants of football as Real Madrid and FC Barcelona,” an NGS Bet spokesperson said.
John Kehoe, chief executive of MAG, added: “Our campaign has been meticulously planned and will see the growing online betting site positioned in front of its core audience of millions of sports fans from across the continent.”