SportPesa has launched a new online casino website and sportsbook in the UK market.
The platform has been given a fresh look and updated to provide what the firm said will be a more “sophisticated and seamless” betting environment for its customers.
Enhancements include improved navigation, functionality and aesthetics, as well as a new blog section that will provide news and updates from both the casino and sportsbook worlds.
Powered by Microgaming, the updated site is HTML5-compatible and available on desktop and Android, iOS or Windows mobile devices.
Shaun Simmons, UK marketing manager for SportPesa, said: “Over the past few months, we have taken customer feedback on board and worked tirelessly to deliver a product that we feel will stand tall in this market.
“Not only will our customers have access to a decent sportsbook, but we can now also provide our valued customers with a first-class casino offering.”
In May, SportPesa struck a deal to become the new main shirt sponsor of English Premier League football club Everton, as part of its ongoing plans to enhance its presence in the UK market.